Home → Optimizing Your Event Listing → How To Optimize → Title Optimization

2.1. Title Optimization

Titles are an essential element of your event listing. It's the first thing someone sees on the listing page and in search engine results. Here are some rules for optimizing your title:

Keep the title length to 60 characters or less. Often, more extraordinary lengths will be truncated by the search engine. Here's an example of truncation:
Hudson Valley Sojourner - The Changing Times In The Village ...

Start the title with your most essential information, usually the event name. Round it off with some high-impact language.
Wrong: The Pizza Conservancy Of Poughquag Presents Pizza Fest
Right: Pizza Fest Offers A Fun Day Of Tasting And Fun Activities

Refrain from overstuffing the title with bits of unrelated information.
Wrong: Pizza Fest, March 10, Free, Main Street, Be There!
The title is meant to get people's attention. The event details can be in the general description or in specific fields that most event calendars have, such as date, venue, cost, organizer, etc. 

Important Rules

1. Keep it brief, no more than 60 characters

2. Put the important keywords at the beginning of the title.  

3. Keep it easy to read.  

4. Make it unique.

5. Don't use any keyword more than once in your title.